CGI (Computer-generated imagery) photography has been around for years since digital photography has dominated film photography.
With technology development in recent years, CGI technology has gotten much more affordable and photorealistic for small business owners.
CGI photographers/3D artists only need a basic graphic product design or even a scratch. Then they can start working on their realistic render process from modeling, texturing, lighting, rendering, and final photo retouching.
It might seem to be a long and complicated process for a product image. However, the true power of CGI technology is image quality. The consistency and the ability of mass reproduction are super effective for building a catalog image library and special visual effects for advertising quality images.
Let’s do a quick comparison between Traditional studio product photography VS CGI product photography
Traditional studio product photography
The sample product needs to be manufactured or crafted, and then these samples will need to get shipped to the photography studio.
In the next step, all products need to be properly clean and styled on the site to be professionally photographed (which may take a long bulk of time if you have a mid-size product line needs to be photographed). Finally, all the images need to be edited that including duct removal, color correction, shape manipulation to fix any imperfection due to manufactory and other retouching processes, which may add more cost and more time for your images production
CGI product photography
CGI photographer needs to get a few sample images taken by a cell phone or a graphic design with accurate dimensions. Then CGI photographer/3d artist can render the images with minimal post-production works.
The best application of CGI photography is for the pre-launched product line. When manufacturers are taking a lot of time to produce the actual product units, the business is already able to use CG images to start marketing and promotions online. Most importantly, both photographers and clients can have full flexibility to adjust, replicate, and recreate new images through the composition, lighting, texture, and so on. The 3D model product becomes a digital asset permanently.
On the other hand, once the initial 3D model has been made, it will be very efficient to generate products with different designs or texture. For example, there are many E-commerce businesses are selling products with a static product shape but using different outlook graphic designs and textures. When new products come out for seasonal sales, CG photographers/3D artists can immediately render product images for use without going through the modeling and texturing process again, which saves both time and money for the clients.
If you think this blog post is helpful, please share with your friends or families who are wanting to learn more about product photography. If you have a photography project to be done or a product line that is getting ready to launch, please contact [email protected] for a quote.