People often say: “a picture is worth a thousand words…” and it seems like most people appreciated the visual storytelling and the value of an image over text. However, when working with commercial clients and small business owners, they are very careful when shopping product images with a commercial photographer.
Check out both images that I created for a watch brand, as you can see there are a lot of details and feature to show within this product. Properly lighting the product and professional photo editing is critical for a good visual presentation, which also requires a lot of skills and time effort from a photography production team.
Now, please think of a number that you think this watch is worth to sell for, and remember this number and keep reading.
One of the top reasons those small business owners who don’t have a big budget to hire professional photographers is that they don’t see the value from professional images. For most small business owners, nice looking images does not seem to be the direct reason for customers to purchase. and why “waste” money in them.
Let’s go back to this watch product, how much is your price that you think it worth, and is there a big difference. Many people think this might sell between $50-$200, which is 3-13 times higher than the price it listed in Kmart, which is only AUD 15. Think about the extra margin generated from this product, what can you do with your online products.
Based on the statistics, a customer needs to be exposed to a product, on average, SEVEN times ( in various forms online) before him/her make a purchase. And when new customers arrived at your website for the first time. They only used a few seconds to determine your brand’s legitimacy. If your online presence is not good enough, you don’t even get your chance to get other SIX visits to make a sale.
So… hire a professional branding expert and photographer to start making your brand looking good unless you can do all of these jobs.
Let’s go back to this watch product, how much is your price that you think it worth, and is there a big difference. Many people think this might sell between $50-$200, which is 3-13 times higher than the price it listed in Kmart, which is only AUD 15. Think about the extra margin generated from this product, what can you do with your online products.
Please do not get me wrong, I am not posing the idea that selling a cheap product using pro images. The idea is to use professional photography to showcase your product in the best way it can be,
Remember,
Professional images are not only serving to showcase your product details under good lighting, but professional product images are also an important indicator of your brand’s quality and identity. They are speaking to the customers about how legitimate your business and products are. Because every product detail and features will be showing through the professional product images. This is what builds the trust with first-time visit customers and this is what makes the sale.
So… here we are, we are Wenbo Zhao Photography Studio, we want to help business owners who have a great product line, not selling cheap products, and we want to help business owners who value professional product photography and wanting to elevate their brand.
Let’s get to know more about your business and products now!
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If you think this blog post is helpful, please share with your friends or families who are wanting to learn more about product photography. If you have a photography project to be done or a product line that is getting ready to launch, please contact studio@wenbozhaophotography.com for a quote.
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