What Is Professional Jewellery Photography?

Professional jewellery photography is one of many types of product photography. Its purpose is to capture flattering images that showcase all the beautiful colours and dimensions of your jewellery creations. These images can be used to promote your jewellery online or in the form of physical advertisements. 

By hiring an experienced professional to photograph your jewellery, you can rest assured that you’ll receive an eye-catching image worthy of sharing far and wide. This is because a professional product photographer has all the equipment and skills necessary to get the best possible images, from a flawless white background to perfectly positioned lighting. 

Why Not Opt for DIY Photography?

Many small and medium businesses are tempted to do their product photography themselves. This may be sufficient for some products, but jewellery is not something you want to be photographed by amateurs. There are several aspects of jewellery photography that make it more complex than other forms of product photography. 

The most notable issue is that jewellery is highly reflective due to the presence of gemstones and metal. A professional photographer knows how to eliminate reflections, but an amateur photographer may struggle to avoid them. Other concerns include smudges and positioning, as some pieces require suspension to be properly showcased. All to say, jewellery is notoriously difficult to photograph, and a DIY approach may downgrade the value of your product. 

Who Can Benefit from Professional Jewellery Photography?

Essentially every jewellery seller can benefit from professional jewellery photography, regardless of what platform they use. Gorgeous photographs of your jewellery can be used in countless ways to advertise your products. They could be featured in brochures, booklets, in-store art, or other physical forms of advertising. They can also be used to boost online product sales, whether you’re selling on Amazon, Etsy, or your own online store.

Is Professional Jewellery Photography Worth It?

The number of people buying jewellery online has been gradually increasing over the last few years. As the online market grows, it’s only going to get more competitive. That’s why it’s important to find strategic and effective ways of standing out from the crowd. Professional jewellery photography is a reliable, one-time investment that will help distinguish your jewellery and make your shop appear more high-end and legitimate.

Why Choose Wenbo Zhao for Jewellery Photography in Sydney?

Wenbo Zhao’s experienced staff specialises in various types of product photography in Sydney, including jewellery photography. Our jewellery photographers work in a professional studio in Sydney and use cutting-edge technology to deliver high-quality results. Our images are sure to bring your products to life and earn you a better return in jewellery sales. We can even use CGI for precise touchups and impressive backgrounds to properly showcase your beautiful work.

We’re known across Sydney and throughout NSW for our wide array of services. This includes eCommerce catalogue photography, food photography, cosmetics photography, and so much more. If you’d like to book our services across greater Sydney or have any questions for our team, please don’t hesitate to reach out. You can contact us by calling +61 (0)473 841 716, emailing studio@wenbozhaophotography.com, filling out our enquiry form, or visiting our studio at 24 Skenes Ave, Eastwood, NSW.

Let’s see what we can create together to showcase your unique jewellery creations through professional product photography in Sydney!