Why Amazon & eBay Sellers Should Invest in Professional Photography
Amazon and eBay are incredibly competitive platforms with millions of active sellers between them. If marketplace sellers are factored in, Amazon carries over 350 million products, while eBay boasts over 1.3 billion listings. Needless to say, if someone searches for a product on either platform, they’ll be spoiled with options.
This is why it’s essential for sellers on these online marketplaces to find ways of distinguishing themselves from their competition. Professional photography is one of the most effective ways to draw attention to your products over the countless products of your competitors.
How Is Professional Photography Different?
Professional photography does come with an initial investment, so many sellers plan to do their product photography themselves. Whether you’re using a mobile phone or an expensive camera, the photo may still look as though it was taken by an amateur. That’s because a lot more goes into professional product photography than just positioning the product and taking the picture.
The primary goal of professional product photography is to make the product look as appealing as possible. This involves ensuring that the lighting is perfect, the product is appropriately positioned, angled, and balanced, and the final images are high-quality and high-resolution. These professional images don’t just make the product look good; they can also tell a story or communicate an emotion that suits the seller’s brand.
How Can Professional Photography Increase Sales?
Professional product photography can increase your sales on Amazon and eBay, whether it’s for jewellery, cosmetics, or any other type of product. There are primarily three reasons why professional photography can have such an impact:
- It elevates your product: A quick picture taken via a mobile phone may not make your products look their best. A professional photographer has the skills and experience necessary to elevate your product and showcase its best features. This can elevate your product to a lifestyle aspiration that consumers are willing to pay a premium for.
- It reassures buyers: Many people experience some level of anxiety and uncertainty when buying products online, especially from marketplaces like Amazon and eBay. By investing in professional photography, you’re communicating that you’re a legitimate seller that can be trusted.
- It helps you stand out: As stated above, people have such a breadth of options on Amazon and eBay. Some sellers try to stand out by making their products as cheap as possible, but that’s not an area you want to be competing in. Investing in professional photography is a much more sustainable and cost-effective alternative.
Choose Wenbo Zhao for Professional Photography Services in Australia
Struggling to compete on Amazon or eBay? Wenbo Zhao is here to help. We’re a Sydney-based photography studio that specialises in a wide range of services, including Amazon photography, eCommerce catalogue photography, creative advertising photography, and so much more. Businesses of all sizes and industries trust us to deliver premium results that draw attention to their products and boost sales.
With our talented staff and state-of-the-art technology, we’re capable of taking on any project. We encourage you to reach out to us and tell us about your budget, products, and what sort of expert services you’re looking for. You can contact our friendly team at your convenience by calling +61 0473 841 716, emailing email@example.com, or completing our enquiry form. If you’d prefer to speak in person, you’re welcome to visit us in Eastwood, NSW at 24 Skenes Ave.